Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

JioHotstar Launches on Starzplay in MENA

PR Campaign
Tuesday 1st September, 2026

JioHotstar entered the Middle East and North Africa through a partnership with Starzplay, giving subscribers a dedicated hub of Indian films, series and reality shows. To mark the launch, the brands projected JioHotstar’s Big Bang visual onto Dubai’s Burj Khalifa, giving the market expansion a striking public spectacle.

Why it worked: It hijacked a global landmark with a timed light show, turning a distribution deal into a skyline-scale photo story editors could not ignore.

The lesson: Consider staging a visually arresting, time-specific activation on an iconic backdrop partner-owned or rented, guaranteeing shareable images and easy headlines.

JioHotstar Starzplay
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com Indian Streamer JioHotstar Launches in U.K., Canada and Singapore With Interactive Features Tuesday 1st September, 2026
yourstory.com Yourstory Tuesday 6th October, 2026
variety.com Indian Streamer JioHotstar Enters Middle East and North Africa Through Starzplay Partnership Tuesday 6th October, 2026
fortuneindia.com JioHotstar enters MENA with STARZPLAY partnership, takes Indian streaming push to fourth international market Tuesday 6th October, 2026
techcrunch.com India’s JioHotstar takes partnership route for Middle East expansion Tuesday 6th October, 2026
indiatimes.com JioHotstar enters Middle East and North Africa market with STARZPLAY partnership: All details - The Times of India Tuesday 6th October, 2026
telegraphindia.com JioHotstar in Middle East | JioHotstar forays into Middle East and North Africa in partnership with STARZPLAY - Telegraph India Wednesday 7th October, 2026
indiatimes.com JioHotstar MENA Expansion: JioHotstar Partners with Starzplay to Launch in MENA Region, ETBrandEquity Wednesday 7th October, 2026
mathrubhumi.com JioHotstar goes global: Streaming giant enters MENA with STARZPLAY | Mathrubhumi English Wednesday 7th October, 2026
deccanchronicle.com JioHotstar Expands Its International Footprint with Entry into MENA Wednesday 7th October, 2026
varindia.com JioHotstar enters MENA, expands its | VARINDIA Wednesday 7th October, 2026
zawya.com JioHotstar now available on STARZPLAY across MENA | ZAWYA Friday 9th October, 2026
zawya.com JioHotstar now available on STARZPLAY across MENA | ZAWYA Sunday 11th October, 2026
gulfbusiness.com Gulfbusiness Monday 12th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.