Trending PR Campaigns
JioHotstar Launches on Starzplay in MENA
JioHotstar entered the Middle East and North Africa through a partnership with Starzplay, giving subscribers a dedicated hub of Indian films, series and reality shows. To mark the launch, the brands projected JioHotstar’s Big Bang visual onto Dubai’s Burj Khalifa, giving the market expansion a striking public spectacle.
Why it worked: It hijacked a global landmark with a timed light show, turning a distribution deal into a skyline-scale photo story editors could not ignore.
The lesson: Consider staging a visually arresting, time-specific activation on an iconic backdrop partner-owned or rented, guaranteeing shareable images and easy headlines.
Coverage over time
How this story spread across the media