Trending PR Campaigns
Next Generation Collective Mental Health Initiative
Next Generation Collective partnered with The Kids Mental Health Foundation and Hollywood & Mind to support young people working in entertainment, music and the creator economy. The initiative brings clinical expertise and firsthand industry experience together to create guidance on mental health, boundaries and growing up in the public eye, with resources planned from 2027.
Why it worked: It piggybacked a newsy industry summit to unveil a concrete, expert-backed advisory board of recognisable names, giving immediate authority and timeliness.
The lesson: Consider launching your initiative on a relevant industry stage with a named expert/advisory panel and a dated roadmap journalists can cite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Next Generation Collective Launches Initiative To Support The Mental Health Of Young Talent In Hollywood | Tuesday 6th October, 2026 |
| hollywoodreporter.com | Next Generation Collective to Help Youth Navigate Life in Public Eye | Tuesday 6th October, 2026 |
| variety.com | Next Generation Collective Launches in Support of Young Hollywood Talent’s Mental Health | Tuesday 6th October, 2026 |