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Automotive · October 2026
Rolls-Royce Hawker Promotion
Monday 5th October, 2026
To promote his aunt’s newly revamped hawker stall, Muhammad Ezam Abdul Gani borrowed a Rolls-Royce linked to Singapore’s $3 billion money-laundering probe and filmed himself arriving at the food centre. The deliberately tongue-in-cheek video went viral, drawing curious diners and doubling the stall’s daily sales.
Why it worked: It piggybacked on an ongoing $3b money-laundering saga via a recognisable Rolls-Royce plate, creating a cheeky, hyper-local David-vs-Goliath contrast.
The lesson: Consider staging a playful encounter with a headline-linked object or location, then tie it to a humble, unexpected protagonist and clear CTA.
Seven Claypot
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| straitstimes.com | Hawker goes viral with video of him driving Rolls-Royce linked to $3b money laundering probe | Monday 5th October, 2026 |
| stomp.sg | Hawker goes viral with video of him driving Rolls-Royce linked to $3b money laundering probe | Tuesday 6th October, 2026 |
| ndtv.com | Hawker's Rolls-Royce Stunt Goes Viral, Doubles Sales At Singapore Food Stall | Wednesday 7th October, 2026 |
| economictimes.com | Food stall owner brings Rolls-Royce Phantom worth Rs 10 crore at shop, sales get doubled - The Economic Times | Wednesday 7th October, 2026 |
| inkl.com | Food stall owner brings Rolls-Royce Phantom worth Rs 10 crore at shop, sales get doubled | Wednesday 7th October, 2026 |
| asianetnews.com | A Rolls-Royce Pulled Up for Lunch—and This Hawker’s Sales Took Off (WATCH) | Asianet Newsable | Wednesday 7th October, 2026 |
| vnexpress.net | Rolls-Royce stunt helps Singapore hawker double daily sales - VnExpress International | — |