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No One Should Have to Choose
Tuesday 6th October, 2026
Ahead of World Homeless Day, Big Issue commissioned a poll on whether people experiencing homelessness should have to give up a pet to get accommodation. The findings — including that half of Britons say it is never fair, while only one in ten shelters allow pets — gave the magazine a timely hook for its call to make temporary and social housing pet-friendly by default.
Why it worked: It hijacked World Homeless Day with proprietary polling that exposed a policy gap (private renters’ pet rights vs shelters), plus emotive vendor stories.
The lesson: Consider fielding a quick, credible poll that quantifies a hidden double standard tied to a calendar moment, then pair it with one vivid case study.
Big Issue
1 Source:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bigissue.com | Is it fair to ask a homeless person to give up their pet to get a home? Half of Brits say no | Tuesday 6th October, 2026 |