Trending PR Campaigns
The Workplace Support Gap for Domestic Violence Survivors
Humans for Purpose Academy surveyed domestic and family violence survivors and employers, uncovering a sharp mismatch between employers’ confidence and survivors’ experiences: only 8% of survivors said their workplace had helped them manage the impact on work, while 71% of employers felt confident they would know what to do. The report also highlighted low awareness of paid leave and called for better workplace support.
Why it worked: It weaponised a counterintuitive stat-gap (71% confident vs 8% helped) to expose policy theatre and demand concrete employer action now.
The lesson: Consider pitching a fresh confidence-vs-outcome gap in your space, with one jolting stat pair and a simple fix journalists can cite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aap.com.au | 'Hamster wheel' of financial stress after leaving abuse | Monday 5th October, 2026 |
| abc.net.au | 'Huge gap' between employers and abuse survivors over workplace support | Monday 5th October, 2026 |