Trending PR Campaigns
Aftermath Community Café
Matt Willis opened Aftermath, a community café and creative space in Pontypridd, as part of a pilot supporting people in addiction recovery. The café offers a route back into work and community life, giving the opening a human story that Willis’s BBC documentary follows.
Why it worked: A celebrity opening with a measurable social outcome, time‑pegged to a BBC documentary release, gave journalists a timely, reputationally safe human story.
The lesson: Consider launching a small, tangible pilot with clear beneficiaries and a broadcast or event time‑peg, then offer tracked outcomes and case studies.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Chart-topping music star opens new community café with a powerful mission | Tuesday 6th October, 2026 |