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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

Aftermath Community Café

PR Campaign
Monday 5th October, 2026

Matt Willis opened Aftermath, a community café and creative space in Pontypridd, as part of a pilot supporting people in addiction recovery. The café offers a route back into work and community life, giving the opening a human story that Willis’s BBC documentary follows.

Why it worked: A celebrity opening with a measurable social outcome, time‑pegged to a BBC documentary release, gave journalists a timely, reputationally safe human story.

The lesson: Consider launching a small, tangible pilot with clear beneficiaries and a broadcast or event time‑peg, then offer tracked outcomes and case studies.

Aftermath Matt Willis
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How this story spread across the media

Publication Headline Date
nation.cymru Chart-topping music star opens new community café with a powerful mission Tuesday 6th October, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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