Trending PR Campaigns
Asda Tickled Pink 30th anniversary
To mark 30 years of its Tickled Pink campaign, Asda is turning more than 220 products pink for October, with some packaging carrying breast-checking messages. Kylie Minogue has designed a charity T-shirt, and proceeds from selected products and clothing support Breast Cancer Now and CoppaFeel.
Why it worked: It married a 30-year milestone with a visible in-aisle takeover—220 pink SKUs plus on-pack health prompts—backed by a celebrity limited drop.
The lesson: Consider hijacking a real anniversary with a mass visual switch and a simple on-pack action prompt shoppers can’t ignore.
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