Trending PR Campaigns
8x8’s AI Accountability Survey
8x8 commissioned a survey of 2,501 technology leaders across five markets to ask who gets blamed when an AI agent makes a mistake. The finding that half of UK respondents point to the CIO gave the company a timely hook into a less obvious question: whether those leaders are actually covered by D&O insurance.
Why it worked: It yoked fresh, quant-backed blame data (CIOs held liable) to an immediate, underexamined consequence—D&O coverage gaps—with broker-ready implications.
The lesson: Consider pairing new, proprietary survey stats on “who gets blamed” with a downstream, overlooked risk or cost that another department must solve.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businesswire.com | CIOs Carry the Blame for AI Failure, Often Without the Authority to Prevent It, 8x8 Survey Finds | Tuesday 8th September, 2026 |
| telecomreseller.com | 8x8: When AI Agents Fail, CIOs Own the Risk, Podcast - Telecom Reseller / Technology Reseller News | Tuesday 8th September, 2026 |
| ciodive.com | CIOs bear the brunt of blame over AI mistakes | CIO Dive | Tuesday 8th September, 2026 |
| dataiku.com | 81% of Global CIOs say they've lost oversight of AI agents | Thursday 24th September, 2026 |
| insurancebusinessmag.com | AI agent failures are landing on CIOs. Will D&O cover follow them? | Insurance Business | Monday 5th October, 2026 |
| securitybrief.com.au | Australian CIOs blamed when AI agents make mistakes | Monday 12th October, 2026 |