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#1 Campaign in Travel · October 2026
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#1 Campaign
Travel · October 2026

Jaan Roose’s Highline Above Seoul

PR Campaign
Monday 28th September, 2026

Estonian slackliner Jaan Roose crossed a 160-metre line suspended 120 metres above central Seoul, between two buildings overlooking Cheonggye Stream. The striking urban setting turned a high-risk feat into a spectacle, with crowds gathering below to watch and film.

Why it worked: It delivered jaw‑dropping, loopable visuals—live crowds filming a 120‑metre‑high urban highline—giving editors easy, irresistible video that performs.

The lesson: Consider staging a visually extreme, one‑take feat in an iconic, high‑footfall spot so bystanders generate your coverage on their phones.

10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
koreatimes.co.kr World champion highline athlete turns Seoul's skyline into high-altitude stage - The Korea Times Monday 28th September, 2026
reutersconnect.com Reutersconnect Thursday 1st October, 2026
chosun.com Jaan Roose walks 120m slackline over Gwanghwamun, electrifies Seoul - CHOSUNBIZ Thursday 1st October, 2026
daytondailynews.com APTOPIX South Korea Slackliner | Nation & World | daytondailynews.com Thursday 1st October, 2026
koreatimes.co.kr [COVER STORY] 120 meters above Seoul, slackliner stuns crowds - The Korea Times Thursday 1st October, 2026
koreajoongangdaily.com Jaan Roose completes Korea’s first urban highline in Seoul Thursday 1st October, 2026
independent.co.uk Daredevil slackliner takes on 160-metre highline 120 metres above Seoul - AOL Thursday 1st October, 2026
chosun.com Estonian Slackliner Jaan Roose Walks 120m Highline in Seoul Thursday 1st October, 2026
euronews.com Estonian slackliner takes on 120-metre-high line above Seoul - Yahoo Sports Thursday 1st October, 2026
euronews.com Estonian slackliner takes on 120-metre-high line above Seoul Thursday 1st October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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