Trending PR Campaigns
Jaan Roose’s Highline Above Seoul
Estonian slackliner Jaan Roose crossed a 160-metre line suspended 120 metres above central Seoul, between two buildings overlooking Cheonggye Stream. The striking urban setting turned a high-risk feat into a spectacle, with crowds gathering below to watch and film.
Why it worked: It delivered jaw‑dropping, loopable visuals—live crowds filming a 120‑metre‑high urban highline—giving editors easy, irresistible video that performs.
The lesson: Consider staging a visually extreme, one‑take feat in an iconic, high‑footfall spot so bystanders generate your coverage on their phones.
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