Trending PR Campaigns
A24 Cinema Club
A24 and Alamo Drafthouse are turning the studio’s back catalogue into a year-long cinema club, with monthly screenings, film-themed food and limited-edition pint glasses. The hook is a collectible pairing made for each film, starting with Pearl and its own specially designed glass.
Why it worked: An exclusive, time-bound collectibles drop (new pint glass + themed menu each month) turned repertory screenings into news with a built-in scarcity clock.
The lesson: Consider pairing a monthly reissue or remix with a limited, dated collectible and pre-sale window to create recurring, deadline-driven coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| collider.com | A24's Best Movies Are Officially Returning to Theaters Starting This Fall [Exclusive] | Friday 2nd October, 2026 |
| celluloidjunkie.com | Alamo and A24 Turn Catalogue Films Into Collectible Events - Celluloid Junkie | Thursday 8th October, 2026 |