Trending PR Campaigns
Mazda Poppy MX-5 Art Car
Mazda and Mission Motorsport turned a 1995 MX-5 into a poppy-liveried art car, unveiled ahead of the 2026 Race of Remembrance. The heritage roadster will run demonstration laps at the event and tour motoring and veterans’ gatherings, giving the long-running partnership a distinctive presence beyond the track.
Why it worked: It tied a nostalgic icon to a fixed national moment via a striking poppy livery and on-track ceremony, delivering ready-made visuals and calendar relevance.
The lesson: Consider anchoring a beloved legacy object to a meaningful date with a bold, photogenic treatment and live moment journalists can attend.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| motor1.com | Mazda Reveals Poppy Art Car On A 1995 MX-5 Mk1 | Friday 2nd October, 2026 |
| auto-mania.fr | Mazda MX-5 Mk1 Gets Poppy Livery: A Rolling Tribute to Service Members | Automania | Friday 2nd October, 2026 |
| car-revs-daily.com | 1995 Mazda MX-5 Becomes a Rolling Tribute to Veterans - Car Revs Daily | Wednesday 7th October, 2026 |