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Top 3 Campaign in Automotive · October 2026
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Top 3 Campaign
Automotive · October 2026

Mazda Poppy MX-5 Art Car

PR Campaign
Friday 2nd October, 2026

Mazda and Mission Motorsport turned a 1995 MX-5 into a poppy-liveried art car, unveiled ahead of the 2026 Race of Remembrance. The heritage roadster will run demonstration laps at the event and tour motoring and veterans’ gatherings, giving the long-running partnership a distinctive presence beyond the track.

Why it worked: It tied a nostalgic icon to a fixed national moment via a striking poppy livery and on-track ceremony, delivering ready-made visuals and calendar relevance.

The lesson: Consider anchoring a beloved legacy object to a meaningful date with a bold, photogenic treatment and live moment journalists can attend.

Mazda Mission Motorsport
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
motor1.com Mazda Reveals Poppy Art Car On A 1995 MX-5 Mk1 Friday 2nd October, 2026
auto-mania.fr Mazda MX-5 Mk1 Gets Poppy Livery: A Rolling Tribute to Service Members | Automania Friday 2nd October, 2026
car-revs-daily.com 1995 Mazda MX-5 Becomes a Rolling Tribute to Veterans - Car Revs Daily Wednesday 7th October, 2026
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