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Top 3 Campaign in Travel · October 2026
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Top 3 Campaign
Travel · October 2026

PortAventura Dreams: Six Days Beyond the Hospital

PR Campaign
Friday 2nd October, 2026

PortAventura Dreams gave families of children with serious illnesses a free six-day stay, including access to its theme parks. Vall d’Hebron researchers studied 105 children and their families and found lower anxiety after the break, with some benefits lasting a month—turning a charitable holiday into a timely story about the emotional value of ordinary family time.

Why it worked: It reframed “a free holiday” as evidence-backed care by publishing peer-reviewed anxiety scores with a one‑month follow‑up—hard, timely data beats feel‑good fluff.

The lesson: Consider testing a simple, non-clinical intervention on a defined group, measure outcomes at set intervals, and pitch the counterintuitive results.

PortAventura Fundación PortAventura
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