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Fashion & Apparel · October 2026
Mel C’s Wardrobe Donation for Australian Red Cross
Thursday 1st October, 2026
Mel C is donating three memorable outfits, including two tracksuits, to Australian Red Cross Shops as part of the Uber x Australian Red Cross Clothing Drive. The campaign gives the clothing drive a pop-culture hook by inviting Sporty Spice to part with pieces from her own wardrobe, while encouraging Australians to donate pre-loved clothes.
Why it worked: It piggybacked a one-day, Uber-powered doorstep collection with a celebrity sacrificing signature items, creating a timely, visual, and scarcity-driven hook.
The lesson: Consider pairing a limited-time doorstep collection with a famous figure giving up an iconic personal item to spark donations and coverage.
Uber
Australian Red Cross
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| redcross.org.au | Sporty Spice is Giving Up her Tracksuits: Melanie C Opens Archive for 8th Annual Uber x Australian Red Cross Clothing Drive | Australian Red Cross | Thursday 1st October, 2026 |
| scenestr.com.au | scenestr - You Could Own A Piece Of Melanie C's Wardrobe Thanks To The Uber x Red Cross Clothing Drive | Friday 2nd October, 2026 |
| billboard.com | Mel C Is Donating Some of Her Best Kit For a Good Cause | Friday 2nd October, 2026 |
| power106.com | Mel C Donates Wardrobe Pieces to Support Australian Red Cross Clothing Drive | Power 106 (KPWR FM) | Saturday 3rd October, 2026 |
| campaignbrief.com | Melanie C gives up iconic tracksuits to power annual Uber x Red Cross Clothing Drive via Poem – Campaign Brief | Tuesday 6th October, 2026 |
| mediaweek.com.au | Uber Australia teams up with Melanie C for 8th annual Clothing Drive | Mediaweek | Wednesday 7th October, 2026 |