Trending PR Campaigns
Bayer’s Menopause Advocacy and Policy Alliance
Bayer launched the Menopause Advocacy and Policy (MAP) Alliance, a global coalition it funds and facilitates, and introduced research assessing menopause’s effects on individuals and society alongside a 12-country review of care policies. The news hook is a cross-country policy scorecard showing that none of the countries assessed has a mature, fully funded and coordinated approach to menopause care.
Why it worked: It gave journalists a fresh, confrontational benchmark—a 12-country policy scorecard quantifying a universal gap and naming no country as ‘mature.’
The lesson: Consider publishing a simple cross-country scorecard that exposes a universal gap and ranks performance—downloadable, media-ready, and attributable.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bayer.com | Bayer Launches New Menopause Advocacy and Policy Alliance | Tuesday 29th September, 2026 |