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Fashion & Apparel · October 2026
The Circuit: Closing the Loop on Clothing Waste
Monday 28th September, 2026
M&S, New Look, Sainsbury’s, Oxfam and Circle-8 launched The Circuit, a partnership to sort and prepare end-of-use clothing for fibre-to-fibre recycling. The hook is an unusual coalition spanning retailers, charity and textile specialists, testing automated sorting at Oxfam’s Batley site to build a practical route from discarded clothes to new raw materials.
Why it worked: A rare cross-industry coalition plus a concrete pilot (automated sorting at Oxfam Batley) turned abstract circularity talk into verifiable operational news.
The lesson: Consider announcing a rival-collab pilot with a measurable testbed and location, proving feasibility this quarter rather than promising intent.
M&S
New Look
Sainsbury’s
Oxfam
Circle-8
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| just-style.com | Major UK retailers launch ‘The Circuit’ to scale textile recycling | Monday 28th September, 2026 |
| sustainabilitymag.com | UK Retailers Launch ‘The Circuit’ to Tackle Textile Waste | Sustainability Magazine | Tuesday 29th September, 2026 |
| supplychain-outlook.com | M&S, New Look, Sainsbury’s, and Oxfam Unite to Close the Loop on Clothing Waste | Supply Chain Outlook | Thursday 1st October, 2026 |
| emeoutlookmag.com | M&S, New Look, Sainsbury’s, and Oxfam Unite to Close the Loop on Clothing Waste - EME Outlook Magazine | Thursday 1st October, 2026 |