Trending PR Campaigns
Ronnie Wood: The Jimi Hendrix Portraits
Ronnie Wood opened an exhibition of his paintings and sketches of Jimi Hendrix at Handel Hendrix House, the musician’s former London home, adding two previously unseen portraits to the collection. The personal connection between the artists—and the setting in Hendrix’s old apartment—gave the show its media hook.
Why it worked: It paired unseen Hendrix portraits with Ronnie’s first-person memories inside Hendrix’s actual flat, creating an exclusive, time-and-place-limited news hook.
The lesson: Consider launching new work in a historically significant location tied to your subject and add one never-before-seen element for exclusivity.
Coverage over time
How this story spread across the media