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Top 10 Campaign in Health & Wellbeing · October 2026
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Health & Wellbeing · October 2026

Unfinished Stories: Breast Cancer Perception Survey

PR Campaign
Thursday 1st October, 2026

For Breast Cancer Awareness Month, the National Breast Cancer Foundation commissioned a survey of 1,003 Australians to reveal how much people underestimate breast cancer’s impact. It found many misjudge diagnosis numbers, recurrence and daily deaths, giving the campaign a clear news hook: despite progress in treatment, the disease remains a serious and varied challenge.

Why it worked: It paired a stark counterintuitive stat (nine deaths a day despite progress) with fresh, commissioned survey data quantifying a perception gap.

The lesson: Consider fielding a quick, nationally weighted poll that exposes a widespread misconception, then lead with one shocking, time-pegged stat.

National Breast Cancer Foundation
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
smh.com.au Nine Australians die of breast cancer every day. So why do we underestimate the disease? Thursday 1st October, 2026
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