Trending PR Campaigns
Magic: The Gathering x KPop Demon Hunters Secret Lair
Magic: The Gathering teased a Secret Lair collection featuring KPop Demon Hunters, Marvel and Labyrinth, hiding clues in images for an upcoming “Corn Maze” Superdrop. A Korean-hat-wearing magpie points to the KPop Demon Hunters character Sussie, giving fans a playful puzzle to solve ahead of the 12 October release.
Why it worked: It turned a release date into a scoop via legal fine print and visual Easter eggs, letting journalists decode and claim the reveal.
The lesson: Consider seeding a dated teaser with decipherable legal credits and image clues so reporters can “discover” the announcement first.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegamer.com | Wizards Just Teased A Spooky Secret Lair Superdrop Featuring Some Iconic Names | Tuesday 29th September, 2026 |
| polygon.com | Magic’s KPop Demon Hunters Secret Lair Is Coming Sooner Than You Think | Tuesday 29th September, 2026 |
| icv2.com | ICv2: Wizards of the Coast Teases 'KPop Demon Hunters' 'Magic: The Gathering' Drop Set | Wednesday 30th September, 2026 |
| bleedingcool.com | Magic: The Gathering's Halloween Secret Lair Adds KPop Demon Hunters | Wednesday 30th September, 2026 |
| wargamer.com | MTG's K Pop Demon Hunters Secret Lair is overshadowed by a bunch of hippy treefolk - Wargamer | Thursday 1st October, 2026 |
| polygon.com | Magic Is Planning Another Kpop Demon Hunters Collab After Secret Lair Drop | Monday 5th October, 2026 |