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Carlsberg Britvic’s 10-year river restoration partnership
Carlsberg Britvic and The Rivers Trust have launched a 10-year partnership to restore rivers, wetlands and floodplains near the company’s Rugby site. Its first project will reconnect the River Alne with its floodplain and create wetlands, with the practical hook of helping reduce flood risk while replenishing water used by the brewery.
Why it worked: It paired a long-term, locally accountable pledge (100% water replenishment by site) with an immediate, measurable public benefit (reduced flood risk).
The lesson: Consider tying a concrete, city-level operational metric to a near-term fix that benefits residents this quarter, with numbers and timelines.
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