Trending PR Campaigns
Jamie Oliver’s Dinner Table Survey
Jamie Oliver commissioned YouGov to survey 2,124 UK adults about where they eat, finding that 45% now eat on the sofa and one in 12 young adults usually have dinner in bed. The findings gave Oliver a timely hook to talk about declining home cooking and the social value of sharing meals, promoting his TV series Jamie’s 20-Minute Meals.
Why it worked: Commissioned, nationally representative YouGov data reframed a familiar lifestyle gripe as a quantifiable social shift, tied to a timely TV launch and expert quotes.
The lesson: Consider commissioning a quick, credible poll that quantifies a creeping habit, then launch it with a strong stat, expert counterpoint, and product tie-in.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| telegraph.co.uk | Jamie Oliver: Eating at the table soon to be thing of the past | Thursday 17th September, 2026 |
| smh.com.au | Why Jamie Oliver thinks eating at the table will soon be a thing of the past | Monday 28th September, 2026 |