Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Automotive · September 2026
Back
Top 3 Campaign
Automotive · September 2026

Lexus Form Cars by MSCHF

PR Campaign
Tuesday 22nd September, 2026

Lexus commissioned MSCHF to turn an RZ 450e into a continuous loop and an RX 450h+ into a corkscrewed sculpture. Shown beside unaltered SUVs in New York during Armory Week, the deliberately undriveable “Form Cars” gave the brand an unexpected art-world story rather than another vehicle launch.

Why it worked: It hijacked Armory Week with a brand-funded “impossible object” reveal, contrasting drivable models beside undriveable sculptures to force visual, newsworthy tension.

The lesson: Consider staging a functional-vs-broken version reveal during a cultural tentpole, inviting instant side-by-side photos that crystallize your point.

Lexus MSCHF
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
highsnobiety.com MSCHF’s Next Hot Product? A “Physically Absurd” Lexus (Exclusive) Tuesday 22nd September, 2026
designboom.com MSCHF bends and twists LEXUS cars into surreal full-scale sculptures Tuesday 22nd September, 2026
dezeen.com MSCHF twists Lexus cars into shapes informed by 3D modeling Thursday 24th September, 2026
yankodesign.com MSCHF warps two Lexus cars into surreal sculptures that look like a video glitch - Yanko Design Thursday 24th September, 2026
design-milk.com MSCHF Transforms Lexus Cars Into Surreal Sculptures Thursday 24th September, 2026
carbuzz.com These Lexus SUVs Look Like Bad AI Slop, But They're Real Friday 25th September, 2026
autoblog.com Lexus Turns the RZ Into a Circle and the RX Into a Spiral - Autoblog Saturday 26th September, 2026
streetartnews.net MSCHF Turns Lexus Cars Into Impossible Sculptures in New York – StreetArtNews Monday 28th September, 2026
motor1.com MSCHF Bends Two Lexus SUVs Into Impossible Sculptures, Lexus Calls Them Art Monday 28th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.