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Automotive · August 2026
The V10 Manual X5
Monday 10th August, 2026
BMW and streetwear brand Kith created a one-off 2000 X5 by fitting it with the E60 M5’s 5.0-litre V10 and six-speed manual gearbox. They paired the restored SUV with a new X5 in an exclusive colour, creating a deliberately impossible BMW that became the hook for its Monterey Car Week unveiling and press coverage.
Why it worked: It weaponized a forbidden-fruit angle—building a never-made V10 manual X5—then timed the reveal to Monterey Car Week’s news vacuum.
The lesson: Consider crafting a one-off that corrects a brand’s “missing variant,” and unveil it at a tentpole event with exclusivity baked in.
BMW
Kith
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| autoblog.com | BMW Stuffed an M5 V10 and a Manual Into a First-Gen X5 - Autoblog | Monday 10th August, 2026 |
| autoblog.com | BMW Stuffed an M5 V10 and a Manual Into a First-Gen X5 - Autoblog | Monday 10th August, 2026 |
| motor1.com | BMW Never Built A V10 Manual X5. So This Company Is Making One | Tuesday 11th August, 2026 |
| autonext.co | BMW X5 V10 swap: Kith fits an M5 engine and manual | Wednesday 12th August, 2026 |
| motor1.com | El BMW X5 con motor V10 y caja manual existe y es único en el mundo | Wednesday 12th August, 2026 |
| roadandtrack.com | BMW and Kith’s Ronnie Fieg Are Building a 1st-Gen X5 Packing an E60 M5’s V-10 and a 6-Speed Stick | Wednesday 12th August, 2026 |