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LocalCircles Insurance Commission Survey
Friday 25th September, 2026
LocalCircles surveyed more than 94,000 insurance buyers across India, finding that 71% backed commission caps and 82% wanted commissions disclosed before purchase. The timely findings gave journalists a consumer-focused angle on the regulator’s proposed insurance distribution reforms, and LocalCircles said it would submit the results to the regulator.
Why it worked: It piggybacked on an active IRDAI consultation, supplying fresh, large-sample consumer data that contradicted opaque-industry norms and pressured regulators.
The lesson: Consider fielding a fast, nationally weighted poll on a live consultation, then promise to file it officially to create news and urgency.
LocalCircles
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| moneycontrol.com | As IRDAI proposes commission caps, 7 in 10 buyers back curbs; 8 in 10 want upfront disclosure: Survey- Moneycontrol.com | Friday 25th September, 2026 |
| cnbctv18.com | 7 in 10 insurance buyers back commission caps, 8 in 10 seek upfront disclosure: Survey - CNBC TV18 | Friday 25th September, 2026 |
| outlookmoney.com | Should Insurance Buyers Know What Their Agent Earns Before They Buy? - Outlook Money | Monday 28th September, 2026 |
| moneylife.in | Insurance Commissions Soar to 38%, Distributor Posts 44% Profit on Commission Income: IRDAI Chief Ajay Seth Questions Value to Policyholders | Tuesday 29th September, 2026 |
| commercialriskonline.com | Indian insurance buyers back caps on broker commissions - Commercial Risk | Tuesday 6th October, 2026 |
| moneylife.in | 7 in 10 Insurance Buyers Back Commission Caps; 8 in 10 Want Agent Payouts Disclosed Before Policy Purchase: LocalCircles | — |