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Fashion & Apparel · September 2026
Oxfam’s Second-hand Style Challenge
Sunday 27th September, 2026
Oxfam brought Welsh comedian Kiri Pritchard-McLean together with University of South Wales fashion students for a challenge: create new looks from clothes donated to local charity shops. The student-made outfits gave Second Hand September a tangible, creative hook for its message about choosing pre-loved clothes over fast fashion.
Why it worked: It tied a national moment (Second Hand September) to a visual, local stunt with a celebrity validator, delivering shootable before/after transformations and quotable stats.
The lesson: Consider anchoring your pitch to a calendar moment and staging a simple challenge that yields photogenic before/after results and local spokespeople.
Oxfam
University of South Wales
1 Source:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Welsh comedian teams up with fashion students for second-hand clothing challenge | Sunday 27th September, 2026 |