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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

Brian May’s Red Special Gin

PR Campaign
Sunday 27th September, 2026

Portobello Road Distillery teamed up with Queen guitarist Brian May to create Red Special Gin, a £39 limited-edition bottle launching online. May helped develop the recipe with botanicals he grows at home, while numbered bottles and a sixpence in each lid nod to his famous guitar pick.

Why it worked: It turned a routine celeb tie-in into a maker story—verifiable co-creation, personal botanicals, numbered bottles, and a sixpence artifact.

The lesson: Consider pitching a limited run co-built with a surprising expert, embedding a physical signature and publicly verifiable proof of hands-on input.

Portobello Road Distillery Brian May
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