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Top 3 Campaign
Ecommerce · September 2026

Brian May’s Red Special Gin

PR Campaign
Sunday 27th September, 2026

Portobello Road Distillery teamed up with Queen guitarist Brian May to create Red Special Gin, a £39 limited-edition bottle launching online. May helped develop the recipe with botanicals he grows at home, while numbered bottles and a sixpence in each lid nod to his famous guitar pick.

Why it worked: It turned a routine celeb tie-in into a maker story—verifiable co-creation, personal botanicals, numbered bottles, and a sixpence artifact.

The lesson: Consider pitching a limited run co-built with a surprising expert, embedding a physical signature and publicly verifiable proof of hands-on input.

Portobello Road Distillery Brian May
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
loudersound.com Brian May launches Red Special premium London dry gin | Louder Sunday 27th September, 2026
thegrocer.co.uk Queen’s Brian May launches gin with Portobello Road Distillery Monday 28th September, 2026
thespiritsbusiness.com Queen's Brian May tunes gin with Portobello Road - The Spirits Business Monday 28th September, 2026
1047thecave.com Queen's Brian May Launches 'Red Special' Gin Featuring a Sixpence in Every Bottle - 104.7 The Cave Tuesday 29th September, 2026
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