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Health & Wellbeing · September 2026

Dutch’s 2026 Pet Care Gap Report

PR Campaign
Saturday 26th September, 2026

Dutch surveyed more than 10,000 US pet owners and turned the findings into a call for wider access to veterinary telemedicine. The report estimated that 75 million owners had skipped or declined care because of cost or access barriers, giving the company a timely data-led hook for coverage and its argument for regulatory change.

Why it worked: It paired fresh, large-sample data quantifying a 75‑million gap with a clear villain (patchwork VCPR rules), creating a timely policy news hook.

The lesson: Consider commissioning a nationally representative survey that quantifies a widespread pain, then tie it to a fix blocked by inconsistent regulations.

Dutch
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
latimes.com 2026 Pet Care Gap Report: What Vets and Pet Owners Need to Know - Los Angeles Times Thursday 9th April, 2026
vettimes.com US telemedicine expansion calls after ‘pet care gap’ revealed Saturday 26th September, 2026
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