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Travel · September 2026

Usera’s Chinatown Welcome Arch

PR Campaign
Sunday 20th September, 2026

Madrid City Council worked with Usera’s Chinese community and artist Okuda San Miguel to create a colourful paifang marking the district’s identity as Madrid’s Chinatown. The arch pairs Madrid’s bear with two Chinese dragons, giving the neighbourhood a distinctive new landmark and a clear visual hook for coverage.

Why it worked: A civic milestone with a hard date—public art unveiling by a name artist—gave media a clear event peg plus striking visuals.

The lesson: Consider tying a community co-created installation to a fixed unveiling date with bold visuals and a named creator for easy coverage.

Madrid City Council
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
elconfidencial.com Madrid tendrá su Chinatown definitivo en Usera con la instalación de los 'paifang' en 2026: todo lo que debes saber de la edición de este año Wednesday 21st January, 2026
20minutos.es Un oso y dos dragones simbolizarán el "amor" entre Madrid y China: la culminación del arco de entrada al Chinatown de Usera Sunday 20th September, 2026
20minutos.es Un oso y dos dragones simbolizarán el "amor" entre Madrid y China: la culminación del arco de entrada al Chinatown de Usera Sunday 20th September, 2026
abc.es Así será el arco del 'Chinatown' de Usera: un oso y dos dragones multicolor con el sello de Okuda Sunday 20th September, 2026
cadenaser.com Así será el arco de acceso al Chinatown de Madrid | Sociedad | Cadena SER Monday 21st September, 2026
timeout.es Así será el nuevo y espectacular arco del 'Chinatown' de Madrid: dos dragones, un oso y el estilo único de Okuda Monday 21st September, 2026
telemadrid.es Usera estrena el arco que lo convierte en el 'Chinatown' madrileño Monday 21st September, 2026
abc.es Usera se convierte oficialmente en el Chinatown de Madrid: así es el arco de entrada que dará la bienvenida al barrio Sunday 27th September, 2026
elconfidencial.com Madrid estrena un arco que da la bienvenida al Chinatown de Usera: la obra, creada por Okuda, cuenta con dos dragones y un oso Tuesday 29th September, 2026
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