Trending PR Campaigns
Tilly Norwood’s AI Actor Q&A
At the Zurich Film Festival, Particle 6 creator Eline van der Velden brought AI character Tilly Norwood back for a Q&A, where the bot named Tom Holland and Olivia Colman as dream co-stars—on the condition that their digital twins joined her in an AI production. The playful, slightly uncanny exchange gave the studio’s AI ambitions a headline-friendly face.
Why it worked: It hooked journalists by staging a live, glitch-prone AI “actor” at a major film festival and name-dropping A-listers with a provocative digital-twin caveat.
The lesson: Consider engineering a live demo with controlled imperfections and a bold constraint that forces a clear headline-friendly question or ethical debate.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| avclub.com | AI bot Tilly Norwood would love to work with Tom Holland, Olivia Colman | Saturday 26th September, 2026 |
| fastcompany.com | The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic | Monday 5th October, 2026 |