Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Tilly Norwood’s AI Actor Q&A

PR Campaign
Saturday 26th September, 2026

At the Zurich Film Festival, Particle 6 creator Eline van der Velden brought AI character Tilly Norwood back for a Q&A, where the bot named Tom Holland and Olivia Colman as dream co-stars—on the condition that their digital twins joined her in an AI production. The playful, slightly uncanny exchange gave the studio’s AI ambitions a headline-friendly face.

Why it worked: It hooked journalists by staging a live, glitch-prone AI “actor” at a major film festival and name-dropping A-listers with a provocative digital-twin caveat.

The lesson: Consider engineering a live demo with controlled imperfections and a bold constraint that forces a clear headline-friendly question or ethical debate.

Particle 6
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
avclub.com AI bot Tilly Norwood would love to work with Tom Holland, Olivia Colman Saturday 26th September, 2026
fastcompany.com The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic Monday 5th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.