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Top 10 Campaign in Health & Wellbeing · September 2026
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Health & Wellbeing · September 2026

Japan Animal Rescue Groups Survey

PR Campaign
Friday 25th September, 2026

Pet care company Inuneko-Seikatsu surveyed animal rescue groups across Japan and found that nearly half had received more requests to take in dogs and cats than the year before. Released during Japan’s Be Kind to Animals Week, the findings put a measurable spotlight on growing pressure on rescue groups and the reasons behind it.

Why it worked: They timed proprietary, nationwide data to a designated awareness week and tied the spike to aging-owners’ hospitalizations—a concrete, newsworthy cause.

The lesson: Consider fielding a fast, national poll, then release one standout, counterintuitive driver during a relevant calendar moment with local breakouts.

Inuneko-Seikatsu
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
nippon.com Protection Requests for Dogs, Cats on Rise in Japan: Survey Friday 25th September, 2026
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