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Top 5 Campaign September 2026
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Top 5 Campaign
All Sectors · September 2026

Rick Wakeman’s Bear Concert

PR Campaign
Thursday 24th September, 2026

Animals Asia invited musician Rick Wakeman to perform two original piano pieces for rescued bears at its Vietnam sanctuary. The unusual audience and personal connection to rescued bears Dawn and Moon created a warm, highly shareable way to spotlight bear-bile farming and the charity’s work.

Why it worked: A celebrity composing site-specific music for rehabilitated animals created a visual, counterintuitive moment that reframed a grim issue with hope and novelty.

The lesson: Consider staging a credible expert’s live, bespoke demo for an unlikely beneficiary, then tie it to a clear, solvable problem and vivid visuals.

Animals Asia Rick Wakeman
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
reutersconnect.com Reutersconnect Thursday 24th September, 2026
theportugalnews.com Roll over Bearthoven: Rick Wakeman to perform concert for rescued animals - The Portugal News Thursday 24th September, 2026
cnn.com Rock legend Rick Wakeman has a new audience — a crowd of Vietnamese bears Friday 25th September, 2026
archyde.com Rick Wakeman Performs Piano Concert for Rescued Bears in Vietnam – Archyde Friday 25th September, 2026
thedodo.com Rockstar Rick Wakeman Performs A Private Concert For 150 Moon Bears Rescued From Bile Farms - The Dodo Friday 25th September, 2026
newsinlevels.com A concert for bears – level 2 - News in Levels Tuesday 29th September, 2026
ok.co.uk Rick Wakeman plays 'gig of his life' to rescue bears in Vietnam - OK! Magazine Tuesday 29th September, 2026
stereogum.com Rick Wakeman Performs For 150 Rescued Moon Bears In Vietnam Tuesday 29th September, 2026
rollingstone.com Songs in Ursa Minor: Yes’ Rick Wakeman Performed a Private Show for 150 Rescue Bears Tuesday 29th September, 2026
archyde.com Rick Wakeman Plays Private Piano Concert for Rescued Bears in Vietnam – Archyde Tuesday 29th September, 2026
musicradar.com If you go down to the woods today… you might hear a prog legend playing a piano in a bear sanctuary Wednesday 30th September, 2026
people.com Rock Star Performs Private Piano Concert to Brighten the Day of Formerly Abused Bears Wednesday 7th October, 2026
parade.com Rick Wakeman Plays Private Concert for Rescued Moon Bears, Highlights Animal Welfare Issues Friday 9th October, 2026
indiatimes.com Rock legend Rick Wakeman played piano for 150 rescued moon bears in Vietnam; he now wants the last 125 bears still caged on bile farms moved to sanctuaries | World News - The Times of India Friday 9th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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