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30 Days to Find an Audience

PR Campaign
Friday 25th September, 2026

After her indie film struggled to find viewers on video-on-demand, filmmaker Lauren Caster launched a 30-day social media diary documenting her attempt to convince strangers to watch it. The candid experiment attracted high-profile shares and substantial attention, turning the challenge of marketing the film into the campaign itself.

Why it worked: It flipped a flop into news by setting a 30‑day, public KPI and reporting results daily, inviting celebrities and algorithms to amplify stakes.

The lesson: Consider publicly time-boxing a measurable goal and posting daily progress; invite outsiders to weigh in and raise the stakes.

Rhythm Is a Dancer
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Coverage over time

How this story spread across the media

Publication Headline Date
indiewire.com Filmmaker Lauren Caster Is Spending 30 Days on the Internet Convincing People to Watch Her Indie Friday 25th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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