Trending PR Campaigns
30 Days to Find an Audience
After her indie film struggled to find viewers on video-on-demand, filmmaker Lauren Caster launched a 30-day social media diary documenting her attempt to convince strangers to watch it. The candid experiment attracted high-profile shares and substantial attention, turning the challenge of marketing the film into the campaign itself.
Why it worked: It flipped a flop into news by setting a 30‑day, public KPI and reporting results daily, inviting celebrities and algorithms to amplify stakes.
The lesson: Consider publicly time-boxing a measurable goal and posting daily progress; invite outsiders to weigh in and raise the stakes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiewire.com | Filmmaker Lauren Caster Is Spending 30 Days on the Internet Convincing People to Watch Her Indie | Friday 25th September, 2026 |