Trending PR Campaigns
Tesco backs Henry Dimbleby’s Bramble Fund
Tesco invested £20m in Henry Dimbleby’s Bramble Fund, part of a plan to raise £100m for businesses developing healthier, more sustainable and affordable food. The hook is a new Tesco-Bramble partnership that gives promising companies not just funding, but the chance to test and scale ideas through Tesco’s supply chain and retail operations.
Why it worked: It turned a routine funding announcement into a deployment story by offering immediate, exclusive scale via Tesco’s live supply chain pilots.
The lesson: Consider pairing capital with guaranteed real-world trials in a major distribution channel, and pitch it as instant proof-of-impact.
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