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Top 3 Campaign in Retail · September 2026
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Top 3 Campaign
Retail · September 2026

Tesco backs Henry Dimbleby’s Bramble Fund

PR Campaign
Thursday 24th September, 2026

Tesco invested £20m in Henry Dimbleby’s Bramble Fund, part of a plan to raise £100m for businesses developing healthier, more sustainable and affordable food. The hook is a new Tesco-Bramble partnership that gives promising companies not just funding, but the chance to test and scale ideas through Tesco’s supply chain and retail operations.

Why it worked: It turned a routine funding announcement into a deployment story by offering immediate, exclusive scale via Tesco’s live supply chain pilots.

The lesson: Consider pairing capital with guaranteed real-world trials in a major distribution channel, and pitch it as instant proof-of-impact.

Tesco Bramble Fund
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
retailgazette.co.uk Tesco invests £20m in Henry Dimbleby’s food innovation fund - Retail Gazette Thursday 24th September, 2026
grocerygazette.co.uk Tesco invests £20m in Henry Dimbleby’s food innovation fund - Grocery Gazette - Latest Grocery Industry News Thursday 24th September, 2026
thegrocer.co.uk Tesco becomes ‘game-changing’ backer for Henry Dimbleby’s £100m health plan Thursday 24th September, 2026
investing.com Tesco commits £20 million to new food-focused venture fund By Investing.com Thursday 24th September, 2026
investing.com Tesco commits £20 million to new food-focused venture fund By Investing.com Thursday 24th September, 2026
grocerytradenews.com Tesco Bramble Investment: £20m for Food Innovation Thursday 24th September, 2026
just-food.com Bramble fund eyes debut investment after Tesco backing - Just Drinks Thursday 24th September, 2026
esmmagazine.com Britain's Tesco Invests In Venture Fund To Spur Food Innovation | ESM Magazine Friday 25th September, 2026
supplychaindigital.com How Tesco and Bramble Drive UK Food Innovation | Supply Chain Digital Monday 28th September, 2026
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