Trending PR Campaigns
Fashion Renewable Collaborative
M&S and Levi’s have launched the Fashion Renewable Collaborative, with support from Schneider Electric, to help fashion suppliers adopt renewable electricity. The hook is a coordinated, multi-brand effort to tackle the practical barriers suppliers face in making the switch.
Why it worked: It created a concrete, cross-competitor coalition with Schneider Electric’s implementation muscle, turning vague sustainability talk into an actionable procurement mechanism.
The lesson: Consider launching a rival-collaboration that standardizes a tricky operational switch, backed by a credible executor, with clear steps suppliers can adopt now.
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