Trending PR Campaigns
MoneySuperMarket’s UK Driving Stress Rankings
MoneySuperMarket analysed driving conditions across 58 UK cities and local areas, combining data on road safety, congestion, infrastructure, vehicle crime and insurance trends to rank the most challenging places to drive. Manchester came third, giving local media a timely, relatable headline about the city’s roads.
Why it worked: A simple, city-by-city leaderboard with a single score turned dry insurance data into hyper-local bragging-rights news editors can localise fast.
The lesson: Consider ranking 50+ locations with a composite score, then pre-package localised top-10s so every regional outlet gets an instant headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| themanc.com | Manchester has been named one of the most 'stressful' places to drive in the UK | Thursday 24th September, 2026 |