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Retail · September 2026
Valencia in Lights at Roig Arena
Thursday 24th September, 2026
Roig Arena created ten new 3D light and digital-art designs celebrating Valencia, then displayed them across its ceramic façade, giant outdoor screen and indoor displays. The hook is turning the venue itself into a large-scale, city-facing tribute to local culture, from the Fallas and L’Albufera to music, food and robotics.
Why it worked: It piggybacked on the season opener to stage a city-scale spectacle using a Europe-first tech claim (highest‑resolution videoboard + synced ceramic façade).
The lesson: Consider timing a public, high-visibility stunt to a calendar reset and anchor it with a credible “first/record” hardware or scale claim.
Roig Arena
Pamesa Grupo Empresarial
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Roig Arena renueva sus creaciones audiovisuales con un espectáculo de luz y arte digital que rinde homenaje a Valencia | Thursday 24th September, 2026 |
| elperiodic.com | Fallas, dragones y robots toman la fachada del Roig Arena: así es su nuevo espectáculo de luz en Valencia | Thursday 24th September, 2026 |
| lasprovincias.es | Roig Arena | Luz y arte digital como homenaje a Valencia en el Roig Arena | Las Provincias | Thursday 24th September, 2026 |
| eldebate.com | El Roig Arena renueva sus creaciones audiovisuales con un espectáculo de luz y arte que rinde homenaje a Valencia | Thursday 24th September, 2026 |
| 7televalencia.com | El Roig Arena cambia sus espectáculos de luces nocturnos con fuego y dragones en un gran homenaje a Valencia | Thursday 24th September, 2026 |