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El Legado que Seremos: Origen

PR Campaign
Wednesday 23rd September, 2026

Endesa and photographer Álvaro Ybarra Zavala brought a three-year documentary project to Leica Gallery Madrid, using photographs to show Spain’s shift from coal to renewable energy. The exhibition puts the people and communities affected by that change alongside images of former power stations and new energy landscapes, giving a human, visual angle to a story usually told through statistics.

Why it worked: It reframed an abstract policy shift as a time-bound cultural event, using Leica Gallery prestige and named communities to humanize the transition.

The lesson: Consider pitching a gallery-backed, time-limited showcase that visualizes a dry trend through named local subjects and before/after scenes.

Endesa Leica
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