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El Legado que Seremos: Origen
Endesa and photographer Álvaro Ybarra Zavala brought a three-year documentary project to Leica Gallery Madrid, using photographs to show Spain’s shift from coal to renewable energy. The exhibition puts the people and communities affected by that change alongside images of former power stations and new energy landscapes, giving a human, visual angle to a story usually told through statistics.
Why it worked: It reframed an abstract policy shift as a time-bound cultural event, using Leica Gallery prestige and named communities to humanize the transition.
The lesson: Consider pitching a gallery-backed, time-limited showcase that visualizes a dry trend through named local subjects and before/after scenes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| extradigital.es | Álvaro Ybarra Zavala retrata ‘El legado que seremos» | Wednesday 17th May, 2023 |
| abc.es | Madrid acoge la mirada de Álvaro Ybarra sobre la transformación energética de España | Wednesday 23rd September, 2026 |
| abc.es | 'El Legado que Seremos: Origen', un recorrido en imágenes por la transformación energética de España | Wednesday 23rd September, 2026 |