Trending PR Campaigns
HCLFoundation Coastal Cleanup Campaign
To mark HCL Group’s 50th anniversary, HCLFoundation teamed up with environmental organisations to clean up 50 coastal areas across India. More than 7,000 volunteers collected over 54,000kg of marine debris, while street plays, sand sculptures and debris exhibitions gave the effort a public-facing hook.
Why it worked: It tied a hard number (54,000kg from 50 sites on one day) to a global calendar hook (International Coastal Cleanup Day), creating clear news value.
The lesson: Consider pegging a measurable, one-day action to a recognized awareness day and stage public, visual moments locals can witness.
Coverage over time
How this story spread across the media