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The Boss: Nick Bosa’s Charity Pizza

PR Campaign
Wednesday 9th September, 2026

San Francisco 49ers defensive end Nick Bosa teamed up with pizza champion Tony Gemignani to create “The Boss”, a sausage pizza sold at Gemignani’s San Francisco restaurants. Half of the proceeds go to Family House San Francisco, which supports families of children receiving cancer treatment—giving fans a local reason to try the collaboration beyond its star-powered name.

Why it worked: It hijacked season-opening buzz with a hyper-local, shoppable act (a limited pizza) tied to a clear per-sale donation metric.

The lesson: Consider launching a limited local product with a per-item donation meter and a countdown to a tentpole moment to earn coverage.

San Francisco 49ers Nick Bosa Tony’s Pizza Napoletana Capo’s Family House San Francisco
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