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Top 5 Campaign in Retail · September 2026
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Top 5 Campaign
Retail · September 2026

AI-powered surplus food truck network

PR Campaign
Tuesday 22nd September, 2026

Sainsbury’s, Tesco and M&S are backing an AI-powered network that matches surplus food for charities with spare room on lorries already travelling across the UK. The hook is an unusual collaboration between rival retailers and suppliers, turning unused delivery capacity into a way to cut food redistribution costs and waste.

Why it worked: It fused a rare rivals-unite moment with hard numbers (tonnes moved, CO2 and miles saved, cash saved) from a proven pilot.

The lesson: Consider staging a competitor collaboration anchored by a live pilot and quantified impact metrics journalists can lift straight into headlines.

Sainsbury’s Tesco Marks & Spencer GXO Greencore Gist
7 Sources:

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