Trending PR Campaigns
Humanising Rural Healthcare
The University of Castilla-La Mancha brought patients, healthcare workers, researchers, public bodies and technology companies together for a three-day rural healthcare lab and hackathon. The deliberately mixed group was designed to turn real access problems—such as long journeys, digital barriers and fragmented care—into tested solutions, giving the issue a practical, collaborative news hook.
Why it worked: It turned a chronic policy gripe into a time-bound hackathon with patient voices and Telefónica backing, promising concrete prototypes fast.
The lesson: Consider staging a 72-hour build sprint with end-users and an unexpected heavyweight partner, and promise to unveil working demos on deadline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | La UCLM reúne a pacientes, sanitarios y empresas para buscar soluciones a la atención sanitaria en el medio rural | Tuesday 22nd September, 2026 |