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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

Humanising Rural Healthcare

PR Campaign
Tuesday 22nd September, 2026

The University of Castilla-La Mancha brought patients, healthcare workers, researchers, public bodies and technology companies together for a three-day rural healthcare lab and hackathon. The deliberately mixed group was designed to turn real access problems—such as long journeys, digital barriers and fragmented care—into tested solutions, giving the issue a practical, collaborative news hook.

Why it worked: It turned a chronic policy gripe into a time-bound hackathon with patient voices and Telefónica backing, promising concrete prototypes fast.

The lesson: Consider staging a 72-hour build sprint with end-users and an unexpected heavyweight partner, and promise to unveil working demos on deadline.

Universidad de Castilla-La Mancha Telefónica
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