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#1 Campaign
All Sectors · September 2026
Dunkin’ x L.L.Bean Fall Collaboration
Monday 21st September, 2026
Dunkin’ and L.L.Bean brought their shared New England identity to life with a limited-edition fall collection, free coffee, a Boston pop-up and a Dunkin’-themed L.L.Bean Bootmobile tour. The collaboration gave a familiar seasonal partnership a physical presence across shops and streets, creating a timely hook around National Coffee Day.
Why it worked: It hit a national tentpole (National Coffee Day) with a tangible, photo-friendly stunt (Bootmobile tour + merch drop) that editors can visualize fast.
The lesson: Consider tying your brand to a calendar tentpole with a mobile, photogenic activation and limited merch that sells the story in pictures.
Dunkin’
L.L.Bean
18 Sources:
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