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Top 10 Campaign in Travel · September 2026
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Top 10 Campaign
Travel · September 2026

The Voice of Logan

PR Campaign
Monday 14th September, 2026

Boston Logan Airport held an open casting call for hundreds of locals to audition as its new public-address voice. By turning a routine airport role into a public search for Boston’s most authentic, welcoming voice, Massport created a warm local story built around accents, civic pride and colourful personalities.

Why it worked: Turning a mundane operations role into a public competition created built-in tension, local pride, and irresistible on-site human moments for reporters.

The lesson: Consider turning an unseen back-office role into an open tryout with live auditions and community voting to generate coverage.

Massport Boston Logan International Airport
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cbsnews.com Want to be the next "Voice of Logan"? Airport competition seeks "distinctly Boston" greeter. - CBS Boston Monday 14th September, 2026
wcvb.com Want to become the next voice of Logan Airport? Here's your chance - WCVB Tuesday 15th September, 2026
wcvb.com Boston Logan holds tryouts for the next 'Voice of Logan' - WCVB Thursday 17th September, 2026
nbcboston.com Boston accents abounded at airport auditions to be the next Voice of Logan Thursday 17th September, 2026
wgbh.org ‘Welcome to Boston’: Logan holds open casting call to become the airport’s new voice | GBH Friday 18th September, 2026
boston.com What should the 'Voice of Logan' sound like? Submit a recording or rewrite the script. Friday 18th September, 2026
npr.org Hundreds vie for the chance to become the new voice of Boston's Logan Airport : NPR Monday 21st September, 2026
usatoday.com This airport is looking for a new voice to greet travelers Monday 21st September, 2026
bostonglobe.com Calling all wicked good voices: Massport is seeking ‘The Voice of Logan’ - The Boston Globe Monday 21st September, 2026
travelandtourworld.com Boston Logan Launches Voice of Logan Audition as Massachusetts Residents Compete to Welcome Global Travellers Tuesday 22nd September, 2026
patriotledger.com Ben Affleck did a 'distinctly Boston' audition for the Voice of Logan Friday 25th September, 2026
wbur.org Massport says 'Voice of Logan' contest has gotten thousands of entries | WBUR News Tuesday 29th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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