Trending PR Campaigns
The Voice of Logan
Boston Logan Airport held an open casting call for hundreds of locals to audition as its new public-address voice. By turning a routine airport role into a public search for Boston’s most authentic, welcoming voice, Massport created a warm local story built around accents, civic pride and colourful personalities.
Why it worked: Turning a mundane operations role into a public competition created built-in tension, local pride, and irresistible on-site human moments for reporters.
The lesson: Consider turning an unseen back-office role into an open tryout with live auditions and community voting to generate coverage.
Coverage over time
How this story spread across the media