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Top 3 Campaign
Travel · July 2026

Fortnums on Thames picnic cruises

PR Campaign
Tuesday 14th July, 2026

Fortnum & Mason partnered with Windsor family operator Golding Bros to host 'Fortnums on Thames' luxury picnic cruises aboard the 1911 Edwardian launch Christobel during the Henley Royal Regatta and Henley Festival, dressing the restored heritage boat in Fortnum's green and serving curated picnic hampers to guests to create a culturally charming summer activation.

Why it worked: It tied a national heritage icon to a fixed news moment (Henley) with a highly visual twist—the 1911 launch in Fortnum’s green.

The lesson: Consider hijacking a local heritage asset during a calendar tentpole and rebrand it visibly for limited, bookable experiences.

Fortnum & Mason Golding Bros
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
timeout.com Fortnum and Mason is launching posh boating picnics on the Thames Friday 29th May, 2026
maidenhead-advertiser.co.uk Fortnum & Mason teams up with Windsor's historic launch for luxury Henley cruises Tuesday 14th July, 2026
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