Trending PR Campaigns
Good Sports Cost of Play Index
Good Sports commissioned The Harris Poll to survey more than 500 US parents about the rising cost of youth sports. The resulting Cost of Play Index found that many families are considering dropping out, creating a timely data hook for coverage of affordability and access.
Why it worked: They created a fresh, shocking stat—“68% considering dropping out”—from a reputable pollster, tying affordability angst to a measurable tipping point.
The lesson: Consider commissioning a quick, credible poll to quantify a brewing pain point, then pitch the one jaw-dropping stat as your headline hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| frontiersin.org | Frontiers | Cost to play community-level sport in Australia | Monday 27th July, 2026 |
| nymag.com | The Pay-to-Play Model Has Broken Youth Sports | Monday 24th August, 2026 |
| usatoday.com | Has cost become primary reason parents pull their kids out of sports? | Thursday 17th September, 2026 |
| wgbh.org | New survey find parents feeling strain of keeping kids in sports as costs rise | Monday 21st September, 2026 |
| consumeraffairs.com | Youth sports costs are soaring — 5 ways parents can save and keep kids in the game | Wednesday 23rd September, 2026 |
| ktalnews.com | Rising youth sports costs push 68% of parents toward pulling children out - Yahoo Sports | Thursday 24th September, 2026 |
| bellevuereporter.com | Youth sports come at a high cost — literally | In Focus | Bellevue Reporter | Wednesday 30th September, 2026 |