Trending PR Campaigns
NHL Sail and Sustain Coastal Clean-Up
The NHL and Norwegian Cruise Line joined Force Blue veterans and marine scientists for a coastal clean-up on Virginia Key in Miami. Former NHL player Peter Worrell joined the team, creating a human-interest link between elite sport, military service and ocean conservation.
Why it worked: It fused two unlikely tribes—NHL stars and special-ops veterans—into a mission with visuals and local impact tied to Miami’s port.
The lesson: Consider pairing two unexpected communities for a hands-on, photogenic fix to a local problem near a major event or venue.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nhl.com | NHL, Norwegian Cruise Line team up with Force Blue on clean-up project | Tuesday 22nd September, 2026 |
| cruisemaven.com | NCLH, NHL, Peter Worrell and Force Blue Lead Virginia Key Cleanup – Cruise Maven | Tuesday 22nd September, 2026 |
| cruiseindustrynews.com | NCLH, NHL, Peter Worrell and Force Blue Lead Virginia Key Cleanup - Cruise Industry News | Cruise News | — |