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Top 5 Campaign in Travel · September 2026
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Top 5 Campaign
Travel · September 2026

NHL Sail and Sustain Coastal Clean-Up

PR Campaign
Tuesday 22nd September, 2026

The NHL and Norwegian Cruise Line joined Force Blue veterans and marine scientists for a coastal clean-up on Virginia Key in Miami. Former NHL player Peter Worrell joined the team, creating a human-interest link between elite sport, military service and ocean conservation.

Why it worked: It fused two unlikely tribes—NHL stars and special-ops veterans—into a mission with visuals and local impact tied to Miami’s port.

The lesson: Consider pairing two unexpected communities for a hands-on, photogenic fix to a local problem near a major event or venue.

NHL Norwegian Cruise Line Force Blue
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