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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Lunch Atop a Skyscraper Bobblehead

PR Campaign
Friday 18th September, 2026

The National Bobblehead Hall of Fame and Museum created a limited-edition bobblehead scene recreating the iconic 1932 “Lunch atop a Skyscraper” photograph. Timed to its anniversary and limited to 1,932 numbered pieces, the playful collectible turned a familiar piece of New York history into a quirky news hook.

Why it worked: Anniversary-timed drop plus an exact 1,932-piece limit turned timeless nostalgia into a concrete, scarce news peg with built-in urgency.

The lesson: Consider launching a limited run tied to a specific historical date number, with preorders opening the anniversary week to force timely coverage.

National Bobblehead Hall of Fame and Museum
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
petapixel.com 'Lunch Atop a Skyscraper' Photograph Immortalized in Bobblehead Form | PetaPixel Friday 18th September, 2026
fstoppers.com Lunch Atop a Skyscraper Bobblehead | Fstoppers Friday 18th September, 2026
shepherdexpress.com What’s New at Milwaukee’s Bobblehead Hall of Fame? - Shepherd Express Wednesday 30th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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