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All Sectors · September 2026

Tilly Norwood’s Live AI Glitch

PR Campaign
Friday 18th September, 2026

Tilly Norwood, the AI actor created by Eline Van der Velden, appeared to glitch during a live Piers Morgan interview, answering the wrong question before suddenly speaking Chinese. Framed as an improvised “hiccup”, the awkward malfunction created an instantly shareable demonstration of the strange limits of AI performers and earned coverage beyond the film’s promotion.

Why it worked: A conspicuous, on-air “glitch” during a high-stakes live interview created undeniable, visual proof of AI’s fallibility—an irresistible, timely clip for journalists.

The lesson: Consider staging a live stress test where your product predictably misfires in a small, safe way, yielding a memeable, undeniable failure moment.

Tilly Norwood Eline Van der Velden
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
deadline.com Tilly Norwood Malfunctions During Piers Morgan Interview: “Seems I Had A Little Hiccup” Friday 18th September, 2026
avclub.com Tilly Norwood glitches out on Piers Morgan Uncensored Friday 18th September, 2026
comingsoon.net AI Actress Tilly Norwood Glitches During Piers Morgan Interview & Suddenly Speaks Chinese Friday 18th September, 2026
techcrunch.com Tilly Norwood’s press tour is going about as well as you’d expect for an AI Saturday 19th September, 2026
ndtv.com AI Actress Tilly Norwood Glitches, Starts Speaking Mandarin During Interview Saturday 19th September, 2026
timesnownews.com Who Is AI Actress Tilly Norwood? Feature Film Misaligned Lead Who Faced Glitch, Started Speaking Chinese Mid-Interview | Times Now Saturday 19th September, 2026
geo.tv 'A little hiccup': AI actress Tilly Norwood glitches into Chinese during interview | Sci-Tech - geo.tv Saturday 19th September, 2026
theverge.com AI ‘actress’ Tilly Norwood glitches and starts speaking Cantonese during an interview. | The Verge Saturday 19th September, 2026
hollywoodreporter.com AI Actor Tilly Norwood Glitches During Piers Morgan Interview, Suddenly Switches Languages Saturday 19th September, 2026
ground.news AI ‘Actor’ Tilly Norwood Abruptly Switches Languages Mid-Interview Sunday 20th September, 2026
nme.com AI “actor” Tilly Norwood glitches during Piers Morgan appearance, suddenly speaking Cantonese Sunday 20th September, 2026
euronews.com AI 'actress' Tilly Norwood suffers embarrassing glitch during now-viral interview | Euronews Monday 21st September, 2026
cbc.ca AI 'actor' Tilly Norwood glitches during Piers Morgan interview, starts speaking Cantonese | CBC News Monday 21st September, 2026
torontosun.com AI 'actress' Tilly Norwood glitches during Piers Morgan interview Monday 21st September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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