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Climate at the Ballot Box

PR Campaign

Friday 18th September, 2026

The Climate Observatory commissioned an Ipsos survey of 1,800 Brazilians to show that climate change has become an election issue. The headline finding—that 91% want presidential candidates to present climate proposals—gave the organisation a timely, news-ready case for putting climate policy at the centre of Brazil’s election debate.

Why it worked: It tied fresh, nationally representative polling to the election calendar, quantifying a 91% voter demand that candidates can’t ignore.

The lesson: Consider fielding a quick, reputable poll that quantifies a voter-sized mandate on a neglected policy and release it pre-debate.

Climate Observatory

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
globo.com	Climate should be election priority, survey finds	Friday 18th September, 2026

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