Trending PR Campaigns
South Africa Player Protection Survey
SOFTSWISS surveyed 1,000 South African adults to compare financial pressure with demand for gambling safeguards. The hook was a counterintuitive finding: unemployed respondents appeared most likely to need spending controls, yet were less likely than average to want them, giving the company a timely responsible-gambling story for trade media.
Why it worked: It paired a fresh, counterintuitive stat with Africa Safer Gambling Week timing, reframing “demand” as misaligned with “need” to drive debate.
The lesson: Consider running a quick poll that reveals a gap between stated preferences and demonstrated need, tied to a calendar moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| itweb.africa | How trust protects online betting players | ITWeb Africa | Friday 29th May, 2026 |
| yogonet.com | SOFTSWISS survey finds gap in South Africa player protection demands | Friday 18th September, 2026 |
| yogonet.com | Pesquisa da SOFTSWISS expõe lacuna na proteção ao jogador na África do Sul | Yogonet Brasil | — |