Trending PR Campaigns
Collina Strada’s Whimsical Home Collection
Collina Strada partnered with Swedish design house LAYERED to bring its playful fashion language into the home. At a Storm King after-party, guests lounged on the new floral rugs and sofas, turning the collection launch into a colourful, highly photogenic garden setting.
Why it worked: They hijacked NYFW’s news cycle with a cross-category drop and a staged, photogenic field test at Storm King that begged for coverage.
The lesson: Consider launching in a big event’s slipstream with a live, visual product demo guests can lounge on, shoot, and instantly post.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| vogue.com | The Story Behind Collina Strada’s First Home Collection—and Its Exuberant Garden Party Launch | Vogue | Wednesday 16th September, 2026 |
| architecturaldigest.com | Collina Strada’s First Home Collection Brings Its Signature Whimsy to the Living Room | Friday 18th September, 2026 |